On Wednesday, January 13, the Colorado Chapter of the Business Marketing Association held their dinner meeting and the Wellshire Event Center and filled the room with marketers wanting to learn about content marketing. (Pictured are speaker Joe Pulizzi and BMA Keynote Program Chair, Tricia Akins)
The featured speaker was Joe Pulizzi, Founder of the Content Marketing Institute, detailing “How to Launch a Content First Business.” He emphasized the need to build an audience first, focus on one subject and aim your content at that one specific audience. Pulizzi recommends using email as your primary source of reaching your audience. His presentation included many examples of successful content marketing efforts. A complete training program on content marketing is available at www.contentmarketinginstitute.com/online-training.
To learn more about the Business Marketing Association and their next events go online to www.bmacolorado.org.