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On Wednesday November 10, the Colorado Chapter of the Business Marketing Association dinner meeting at the Wellshire Event Center featured LARRY GURULE, President of i-fusion, explaining the “Gig Economy.” (Pictured L-R, Kelly Snyder, BMA President; Rebecca Garrett, President Elect, Larry Gurule, Speaker; and Kate Gurule, Keynote Program Co-Chair.)

Musicians line up a job for the evening and call it a gig. The “Gig Economy” is the same thing. Today, many people look for a second job to earn extra income, explore new things or just to have fun and independently line up another job, a “gig.” It may be a construction worker lining up weekend work or a marketer doing consulting with a small client. But more and more, a high percentage of people are lining up an outside “gig.” In some cases to explore the possibility of starting an independent business and work for themselves. Whatever the reason, marketers need to realize there are a lot of people out there working in the “Gig Economy” and they need to be considered in a marketing plan.

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