Forget a Set of Brass Ones, They’re Solid Gold

ManTherapy_billboard copy The About Pages
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Man Therapy Campaign Racks Up a National ADDY, but Delivers So Much More Than Fancy Trophies

Interview with Joe Conrad | Founder & CEO | Cactus


TAP|
What inspired you to jump on board?

JC| Nationally, and in the state of Colorado, men carry the burden for deaths by suicide. Together with the Colorado Office of Suicide Prevention, Cactus recognized a need for a fresh approach created specifically for working age men. We wanted give this campaign the same process and effort we apply to our other consumer branding clients and unleash the power of creativity, innovation and technology to address this issue.

the big ah-hah:
it wasn’t a lack of resources…we weren’t connecting or normalizing self-care.

TAP| How did working on this project change how Cactus does business?

JC| Man Therapy began as a passion project and ultimately opened Cactus up to a world of creative digital solutions that continue to transcend barriers. The Man Therapy team spearheaded another upstream solution that personalized well-being for college students called YOU at College.  All of this work has led to the launch of a new company called Grit Digital Health.

ManTherapy_billboard The About PagesTAP| What do you love most about Dr. Rich and The Man Therapy Campaign?

JC| Dr. Rich Mahogany is the personality and voice of the campaign as our “man therapist” in residence. A mustachioed “man’s man,” his disarming humor and blunt approach serve a higher purpose – to make you laugh, let down your guard, and then take a step forward. And most importantly, he’s the hardest working therapist in the world having seen more than 800,000 visitors to his office and dispensing
more than 200,000 head inspections.

Men have feelings too. They’re not just for hippies. — Dr. Rich Mahogony, aka John Arp

Man Therapy Radio Interview The About Pages


AWARDS

One Club for Creativity Denver:
Gold for Interactive

AdAge: Pro BonoCampaign of the Year

Webby Awards: Finalist

Colorado Healthcare Communicators:
2 Gold  Awards

Leaf Awards: Gold for Advertising & Multimedia Campaign & Grand Gold Leaf

Google’s Sandbox: Featured

One Show: Merit for Interactive

Suicide Prevention Coalition of Colorado:
Media Award

Ad Club Denver -The Fifty: 4 Awards

AAF District ADDY Awards: 3 Gold, 1 Silver

AAF National ADDY Awards: Gold

Portfolio Man Therapy The About Pages


Meet The Team Behind Man Therapy

Joe Conrad Man Therapy The About Pages
Joe Conrad
Founder & CEO

Norman-Shearer Man Therapy The About Pages
Norm Shearer
Partner & COO

Paige-BeaufortMan Therapy The About Pages
Paige Beaufort
Account Manager


Brian Watson
VP, Creative Services

Andrew Baker Man Therapy The About Pages
Andrew Baker
Creative Technology Director

NathaanDemers Man Therapy The About Pages
Nathaan Demers
PsyD, Behavioral Health Specialist

Jarrod Hindman Man Therapy The About Pages
Jarrod T. Hindman
Deputy Chief, Colorado Department of Public Health & Environment

Sally Spencer-ThomasMan Therapy The About Pages
Sally Spencer-Thomas
Psychologist, Mental Health & Suicide Prevention Specialist, Carson J. Spencer Foundation

 

 

 

 

 

 

 

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