On Tuesday, October 11, the Colorado Chapter of the Business Marketing Association held a luncheon at the Denver Athletic Club and a panel of local pros presented “Account Based Marketing (ABM), Choosing the Right Technology Toolset.”
Facilitating the panel was Sy Nayman, Revenue Marketing Strategy with RSM US. Panel members included Thomas Gallagher, Director, Integrated Demand Generation, EMS Software, and Lizzy Funk. ReadyTalk. The panel covered business definitions, a readiness punch list, key planning considerations and tools available for ABM campaigns and supporting operations. The main message was that you reverse the marketing funnel and feed in a few highly qualified leads from large businesses, then expand the knowledge of those companies as they move through the marketing funnel. For BMA members, the presentation will soon be online at the BMA website.
To learn more about BMA Colorado and upcoming events, go to www.bmacolorado.org.